Leasys, a pioneer in a new concept of mobility, is seeking an original way to narrate the launch of its electric vehicle rental segment. In an industry saturated with a “Green” thematic approach, ELECTRIC PASSION emerges: a concept with an aspirational edge that reconnects with positive emotions and the appeal of a vibrant and passionate lifestyle for those who choose to transition to Smart Mobility.

In addition to the campaign, featured in industry magazines and on the website, Leasys’ services and products have also been updated in their Electric version to substantiate the positioning of an entire ecosystem that looks toward the future and sustainability.