Descrizione Progetto

AMERICAN EXPRESS
PRIVATE BANKING APP

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American Express takes communications in Private Banking to the next level with an innovative App, designed to ensure that meetings between Banking Teller and clients are as productive as possible. The App provides continuous updates on exclusive offers and events, as well as a complete overview of American Express cards and their benefits.

To best cultivate relationships with users, it is then possible to generate and send personalised communications automatically, based on the interests they listed during the meeting. Thanks to a user-friendly approach and careful attention to content, it will be very easy for Tellers to get the most from face2face contact with their client base.

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