Descrizione Progetto

American Express

Platinum Welcome Pack 

Let’s share it!

In collaboration with American Express, The Brand Shop has overseen the restyling of the Platinum Card Welcome Pack, one of American Express’ flagship products.

Available in four variants: Consumer, Business, Corporate, and co-branded with ITA Airways, the project involved streamlining and optimizing the content to reduce environmental impact and a new graphic design for the packaging. The packaging is entirely made of cardboard with a compact and essential design, but without compromising on premium quality. Attention to detail, choice of materials, and specific printing techniques enhance the creative concept and provide new cardholders with a superior visual and tactile experience in line with Platinum values.

RELATED
PROJECT