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PAYBACK
PAYBACK Weeks

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An ambitious project to support the planet and in which to get your clients involved. This was the basis of the partnership that PAYBACK instigated with 3Bee for the BEE PAYBACK, BEE GOOD campaign, an initiative that has led to three million bees being adopted. The Brand Shop designed a multi-channel and multi-platform approach and different versions on all forms of media, with an integrated campaign involving social and digital media, and in-store material.

BEE PAYBACK has raised public awareness of the importance of bees for the planet. The results have been impressive, as illustrated – for instance – by the 96 million views and the 16 million euros of spending incentivised through the special coupons: fundamental milestones for the client which also led The Brand Shop to winning three NC Digital Awards in 2022.

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