On the occasion of HPV Awareness Day 2024, MSD is launching a social media campaign dedicated to the prevention and awareness of the disease. The creative idea follows the concept of safeguarding our Most Precious Asset, which is our health, represented by the great works of art in the world of sculpture.

Through a highly popular treatment that highlights the posts within the feed, various subjects have been created featuring some of the world’s most famous masterpieces, from Michelangelo’s David to the Statue of Liberty, including Rodin’s Thinker.