Descrizione Progetto

METLIFE ITALIA
REBRANDING

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The new campaign for Italy was created following international corporate rebranding in 2017. The communication strategy applies the new concept at all levels, from BTL to the editorial design of ad hoc brochures for the various insurance offers, the product guides for brokers, the Welcome Pack for new clients with information files and contracts, to merchandising and in-store interior design.

MetLife’s new identity is also presented in the digital world, with the use of a selection of templates featuring infographics to support articles published on the official blog.

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