Descrizione Progetto

American Express

Platinum Welcome Pack 

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In collaboration with American Express, The Brand Shop has overseen the restyling of the Platinum Card Welcome Pack, one of American Express’ flagship products.

Available in four variants: Consumer, Business, Corporate, and co-branded with ITA Airways, the project involved streamlining and optimizing the content to reduce environmental impact and a new graphic design for the packaging. The packaging is entirely made of cardboard with a compact and essential design, but without compromising on premium quality. Attention to detail, choice of materials, and specific printing techniques enhance the creative concept and provide new cardholders with a superior visual and tactile experience in line with Platinum values.