Stanhome was looking for a strong message for its Social Recruitment campaign, to describe a strong and independent woman who is aligned to the company’s new green positioning. A daring concept that can be conveyed in all forms of social communications and stand out on the brand’s feed and that of its sales force. 

This led to the creation of the You Are a Force of Nature campaign, emphasising the required values and an invitation to feel productive, cultivate passions and friendships despite daily tasks, and to face life while singing your heart out.