Stanhome has decided to expand its recruitment activity by making effective use of its social channels, and asked for a communication format aimed at renewing its sales force using fresh, high-impact language suitable for its target audience.

The Brand Shop designed and implemented the concept and development of the Be Unconventional social recruitment campaign, a digital storytelling of a different lifestyle and career, very much in line with the times. An unconventional lifestyle.

The flexible and fresh approach of the concept also allows Stanhome to support their communications with real-time marketing initiatives.