A true revolution for PAYBACK, replacing its rewards catalog with a brand-new portal dedicated to its customers. This allows them to choose from an even wider range of rewards to purchase with their points. To effectively communicate this change, a custom logo is created for the STORE, immediately conveying its main function of rewarding consumers.

To support the launch, a motion graphics video has also been produced, explaining its functionality and key features. This educational material is crucial for managing the transition from the traditional catalog to the new STORE.