Descrizione Progetto

PAYBACK
“FALLA FACILE” ESSO CAMPAIGN

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Esso and PAYBACK are relaunching their “smart” image through an activity carried out at various Esso Stations, located throughout Italy, in order to increase the accumulation of points, reward station managers and build customer loyalty. The Brand Shop supports the activity with a communication campaign that aims to inform, interest and involve both users and station managers.

A completely updated communication format, with new, multichannel tools: from paper and digital DEMs for new customers to BTL material for shops and clear, user-friendly stands.

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