FIORUCCI

Video Manifesto for export market

Eat Italian like Italians

To substantiate the new USP in the export market, Fiorucci provides its environments and its own employees to make an institutional video with a very strong territorial identitm. An ode to life, to the purely Italian lifestyle and to the people who have made the company great. Thanks to a mix of vido clips, stock footage and motion graphics, Eat Italian Like Italians comes to life along with Fiorucci products, accompanied by a Voice Over with a warm and familiar style. The Brand Shop handled all aspects of the project, from script writing to shooting, from animation to audio recording and sync.