Descrizione Progetto

FIORUCCI
EXPORT MAGAZINE

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Cesare Fiorucci aims to improve its communication with international business customers in order to increase the company’s brand reputation in some of the most important foreign markets. The goal is to create an alternative medium that can convey different types of information, from industry news to product launches.

The Brand Shop’s response is a tabloid format magazine for which the agency will handle text editing, translation, layout and packaging. This way, Fiorucci can revitalise its approach to customers with a classic media revisited in a totally disruptive way by The Brand Shop.

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