Descrizione Progetto
AMERICAN EXPRESS
SALONE DEI PAGAMENTI TRADE FAIR
SALONE DEI PAGAMENTI TRADE FAIR
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The new American Express campaign at the Salone dei Pagamenti trade fair in 2017. Design of the stands and the various presentation materials using a language that manages to bring together the technological and innovative mood, the campaign’s leitmotif, with a non-invasive texture.
This was the starting point for the design of the icons that were placed at the stand’s four corners, created so that the offers of the four relevant areas – corporate, private banking, business and individual clients – could be consulted on tablets.
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