Descrizione Progetto
OPEL FINANCIAL SERVICES
NEW COMMUNICATION FORMAT

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A completely refreshed communications format, with new, multi-channel tools: agile and clear material, from digital and paper-based DEMs for new clients to BTL marketing for dealerships, targeted at private individuals, companies and freelance professionals.

A complete and original iconographic system leads clients through the services that are available, building a visual and conceptual guide through the different phases of the consumer journey.





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