Trenitalia entrusts The Brand Shop with the rebranding of its Regional service.
The project is part of an ambitious renewal that begins with the significant and progressive modernization of the fleet and culminates in a new brand identity, capable of communicating the new vision of regional transportation.

The logo becomes a true “seal” – clean and modern lines that convey connectivity and environmental care in every element, with the graphic symbol evoking a sprout that opens towards a future focused on increasingly green mobility. The choice of bright green as the dominant color reinforces the message and becomes a foundational element of the brand’s overall identity. Sustainability, comfort, safety, and innovation, with the passenger and their needs always at the center.