Descrizione Progetto

AMERICAN EXPRESS
CFO CLUB

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American Express is refreshing its brand and consolidating its position in the financial community with a network for CFOs only, focussing on management, competitiveness and business growth. The communication strategy presents this project and the company’s new identity on several channels, highlighting an innovative form of events following a “talk and experience” format, exclusive and useful occasions for participants to create opportunities and share thoughts on contemporary economic and financial issues.

From the creation of paper material, with the welcome kit for new members, to digital touchpoints, with the website and DEM, the objective is to offer today’s CFOs a new dimension in the business world through an engaging quality experience.

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